About Western Optical Supply, Inc.

Why we are loyal to YOU.

From L.A. to Santa Fe to Green Bay

We are Holly and Joe Sabel from the beautiful state of Wisconsin. Building on our twenty years of experience in the optical industry; we are dedicated to expanding service and value that have made Western Optical Supply a respected brand worldwide.

Western's unique dispensing supplies are designed and manufactured by us or exclusively for us. We will continue to focus on producing labor-saving hand tools and accessories in tune with today's eyewear.

After fifty successful years, Western is happily still family owned and operated. We ask you to celebrate this venture with us, and we welcome each of you as our partners for years to come.

Holly & Joe Sabel
Western Optical Supply, Inc.

The business philosophy and personal story behind Western Optical Supply.

By Original Owner Joshua Freilich

Way back in 1974, I founded Western Optical Supply, Inc. Our industry has changed a lot since then, yet it remains an exciting blend of wonderful people, science, and craftsmanship. We continue to work diligently for you, contributing to a brighter future for eye care professionals and keeping to our founding principles.

You put the roof over our head, and the food on our table.

Western Optical keeps it personal. I insist that Western Optical be an independent corporation practicing the Golden Rule. We treat you the way we wish to be treated. We want to know how we can contribute to making your business more successful. Only when you succeed, will we succeed.

Innovation, Quality and Value are important to us.

To guarantee you high quality products, Western owns the factories that manufacture our tools in the USA and Pakistan. This gives us total control over the entire process from design through production to distribution. It also enables us to offer you our superior products at very affordable prices.

We provide superior working conditions and pay a living wage in our factories. We want our workers to care about the products they make for you and to feel good about the USA.

Western actively designs new products so you are the first to get labor-saving eyewear adjusting tools. We compete for your patronage by offering you innovative, quality products at value pricing.

Western Optical is not owned by an investment bank or a mega corporation whose motivation is to maximize their return on investment. Our competitors operate differently than we do. Their line expansion is often done through copying the designs of others and producing an inferior, cheaply made product. I believe that there is no integrity in appropriating another company's product design and pursuit of profit is not a justifiable rationalization for doing so.

In a never-ending search for the lowest cost product, our competitors change sources frequently and have no control over fabrication. Their vendors often use sub-contractors so the actual manufacturer is unknown, as are the quality control and working conditions. Replacement parts don't fit properly or are totally unavailable.

We hope you enjoy our ever-evolving products! 

Western Optical Supply, Inc.

1810 Cofrin Dr., Unit 4, Green Bay, WI. 54302